The 176 measures do not just open doors for the private sector. They also push state enterprises and local governments onto a terrain that has no room for improvisation
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If in our previous analysis we explored how the announcement of 176 Economic and Social Transformations was drawing a new map for the foreign investor, today we must look at the other side of the board. For years, the state sector and local administrations operated under a logic of plan fulfillment and centralized distribution of resources.
However, what is on the table is an inescapable reality: the state and its territories will no longer be a subsidized shelter, but actors forced to compete, turn a profit, and form partnerships in a market that waits for no one.
For the state enterprise and local governments, these measures are not just a change of rules; they are a call to reinvention. The environment has ceased to be one-directional. Today, the private investor, the cooperative, or the foreign branch have the same legal tools to access assets, operate, and grow.
Faced with this new scenario of a more level playing field, the question is no longer how to regulate the non-state actor, but how the state and territorial structure can adapt its business model to survive and thrive in this new ecosystem.
The State Enterprise in an Unprecedented Context
The most drastic change for the socialist state enterprise lies in its relationship with the State Budget and with its own assets. The progressive elimination of subsidies and the demand for profitability force a painful but necessary transition: the state enterprise must stop seeing itself as an administrative entity and start managing itself as a business in the strictest sense.
To achieve this, boards of directors and senior managers must look inward and fine-tune five fundamental aspects that the 176 Transformations suggest auditing and restructuring gradually:
Asset valuation and titling: The new framework announces a nationwide inventory with market valuation. Companies must identify their underutilized assets, title them, and design strategies to monetize them through long-term leases or contributions to joint ventures. However, it will be key to observe cautiously which types of companies and assets are effectively authorized to operate under these modalities, as not all sectors or assets will receive the same treatment. Practical implementation will define the real scope of this issue.
Shareholder opening with Commercial Companies: The power to transform state enterprises into commercial companies limited by shares (Measure 17) is presented as a relevant measure. Companies must evaluate what portion of their capital can or should be opened to non-state management forms or foreign investors, moving from being exclusive owners of production and service processes to becoming majority shareholders in profitable joint ventures.
Zero subsidies: With the elimination of subsidies and the review of the financial burden (Measures 10 and 13), companies must design capitalization instruments without depending on the budget. This implies learning to issue debt, seek real bank financing, or attract private capital to modernize their plants.
Productive chains and Foreign Trade: State enterprises can no longer operate as islands. The obligation to publish their input and subcontracting needs (Measure 31), together with the power to export and import directly (Measure 129), “forces” them to weave alliances with the private sector to make up for inefficiencies and access international markets.
Prices and wages: The decentralization of price approval (Measure 2) and the wage scale (Measure 9) means that the state will no longer set numbers. Companies must implement cost methodologies based on the market and negotiate wages that retain key talent, assuming that, if they are not profitable, they will not be able to pay competitively.
Local Governments: responsible for territorial development
If the state enterprise faces a profitability challenge, provincial and municipal governments face a challenge of economic leadership. The decentralization of competencies grants them, for the first time, the keys to local development. The local government ceases to be a simple administrator of resources to become the main promoter and architect of its own economic ecosystem.
The 176 Transformations place new powers and opportunities directly on the shoulders of local governments to take the initiative:
Redesign of the local business fabric: They are now granted the direct power to create, merge, dissolve, and liquidate local state enterprises (Measure 5). This allows them to close chronically deficit entities and open spaces for new management models.
Strategic planning and territorial planning for economic purposes: The decentralization of strategic planning and territorial planning (Measure 43) allows them to design local “Economic Development Zones,” attracting foreign and private investment to specific areas of their municipality.
Local Development Funds: From the profits of the business system in their territory, municipalities can create their own funds (Measure 46) to finance development projects, ceasing to depend exclusively on central allocations.
Business models for municipal services: They are empowered to design business models for waste and debris collection (Measure 49), allowing differentiated rates and the entry of private or foreign capital to solve a chronic public health problem.
Approve investments: Municipalities can approve investments in correspondence with their development strategy, directly managing projects of Cubans residing abroad and foreign capital (Measure 44).
However, at AUGE we know the Cuban context and the clash with material reality.
Local governments today face a silent yet devastating exodus: the flight of talent and trained professionals, as well as the historic deterioration of their basic infrastructure. Having the legal authority is not the same as having the material capacity. A municipality may have the legal power to approve foreign investment in renewable energy, but if its local power grid is collapsed or it lacks a technical team prepared to conduct due diligence and negotiation, the opportunity will be lost. The 176 measures give them the steering wheel, but they need to learn to drive on rough terrain.
Proactivity as a compass
For both the manager of a state enterprise and the mayor or governor, there is a constant that runs through these transformations: proactivity is no longer a competitive advantage; it is the minimum requirement for institutional survival. Waiting for central methodologies to pass down step-by-step instructions seems to no longer be an option. The entities that emerge as winners in this new stage will be those that execute three strategic moves:
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Anticipate their restructuring: Do not wait for the liquidity crisis or technical bankruptcy (Measure 16) to force action. Entities must analyze their asset portfolio and design partnership or monetization proposals before it becomes an emergency measure.
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Diversify alliances to compensate for gaps: Let go of the fear of heterogeneity. For a local government with an infrastructure deficit or a lack of specialized personnel, an alliance with a local MSME or a foreign investor is not a “cession of sovereignty,” but the only pragmatic way to inject efficiency, technology, and human capital. For the state enterprise, the private sector is the partner that provides the agility the context does not allow.
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Professionalize territorial and business management: This is where the human capital gap in municipalities and the inertia in state enterprises must be broken with external support. Demand due diligence, value your assets at market prices, structure your operations with corporate rigor, and, above all, surround yourselves with specialized advisory services that make up for the lack of training in market management, international finance, and modern commercial law.
Guidance in the new terrain
The current context outlines unprecedented complexity. The relationships between the state sector, local governments, the private sector, and foreign investment tend to diversify gradually, as the implementation regulations and methodologies are defined. The solutions that worked five years ago, or even one year ago, are insufficient today. The market will not forgive improvisation, and the investor —national or foreign— will flee from uncertainty if they do not find prepared interlocutors.
At AUGE, we have accompanied the evolution of the Cuban private sector and the arrival of foreign capital. We know their motivations, their fears, and the way they evaluate risks and opportunities in Cuba. We have the experience, the knowledge of the ecosystem, and the strategic vision to help you translate new contexts into viable business models.


