Aguas Vida, a company specializing in the sale of purified water and bulk ice, faced an unexpected challenge: an exponential increase in demand that led to the collapse of its sales point. The need for bottled products became evident, but the situation demanded more than just professional labels; their brand required a complete reinvention to reflect its true potential. The mission was clear: to update the visual identity in a contemporary and flexible manner to allow for unprecedented expansion, without sacrificing efficiency in production and sales.

At AUGE, we immersed ourselves in the essence of Aguas Vida to rediscover its soul. We created a visual identity that was not only reflected in impeccable labels but was also powerfully deployed across merchandising and social media. We developed a comprehensive brand identity manual, the result of a detailed competitive study and the definition of unique attributes that captured the brand’s spirit. Every element was designed to ensure total coherence in communication, preparing the brand to face new horizons and diversify its product offerings.

The change was transformative. With a refreshed image and a brand strategy aligned with its vision, Aguas Vida positioned itself as one of the market’s most prominent producers. Its new identity has become synonymous with professionalism and growth, conquering both individual consumers and large corporations. The transition to this modern image has strengthened its reputation and ensured sustained growth, marking the beginning of a new chapter in its history.

The Dutch company with global operations, Caribbean Container Solution, faced the challenge of entering the complex and unfamiliar Cuban market. With no prior experience on the island, they entrusted AUGE to design an entry strategy that was both bold and effective. The mission was to create a memorable launch that would allow potential clients to interact directly with their modified shipping containers, while simultaneously building a solid brand image and establishing clear communication adapted to the local context.

Our team at AUGE executed a meticulous planning and flawless execution. We selected the ideal venue, meeting all necessary spatial and electrical requirements to showcase the containers, and coordinated the availability of cranes and trucks for transport. We conducted a detailed analysis to identify the companies that would benefit from their products, managing contact information to facilitate effective conversions. In public relations, we invited key commercial clients and orchestrated media coverage that maximized event visibility. We designed and produced an event tailored to the Cuban context, highlighting the competitive advantages and scalability of the product, and coordinated logistics in collaboration with over 10 suppliers to ensure high-quality audiovisual and photographic production, complemented by exceptional gastronomic services.

The launch positioned Caribbean Container Solution as a leading provider of modified shipping containers in an environment full of uncertainty. Thanks to our strategy, the company achieved remarkable notoriety and recognition among private sector leaders in Cuba. The event not only marked a solid first step but also laid the groundwork for future actions, allowing the company to enter the market with confidence and establish lasting relationships, which are crucial for its growth and consolidation in a challenging environment.

Cuban Adventures, with nearly two decades of experience in Cuban tourism, found itself at a turning point. Its image, lacking a brand manual and clear communication, no longer reflected the vibrant essence of Cuba or current trends. The challenge was clear: to revitalize its identity to connect with a market that demanded modernity without sacrificing authenticity

To answer this challenge, at AUGE we undertook a comprehensive transformation. We began by developing a complete brand manual that covered both the digital presence and the sales tools, adapted for both B2B and B2C audiences. We reorganized the content of their tours, giving them captivating titles and highlighted features that would facilitate customer choice. For over a year, we divided the project into two phases: first, we adjusted the branding to align the image with the new relaunch objectives; then, we created the digital sales tools and expanded the manual with all the necessary corporate graphics and elements. Every message line was strategically linked to the agency’s motto, ensuring coherence across all touchpoints.

The result was a relaunch that not only refreshed Cuban Adventures’ image but also strengthened its positioning in the competitive Cuban market. The new, powerful, and modern identity attracted new clients and reignited the connection with its loyal base, equipping them with the necessary tools to navigate a constantly changing business environment

Mascolive set out to establish Cuba’s first private veterinary services company following the approval of MSMEs. Facing an uncertain regulatory environment and contradictory information, the challenge was significant. AUGE provided corporate management services, guiding the client through the complex process of formation and permit acquisition. Our mission was to interpret and apply the emerging regulations, ensuring Mascolive could successfully establish itself in this new sector of Cuba’s private sphere.

Our team at AUGE designed a comprehensive financial and corporate strategy that made all the difference. We started by precisely defining the economic activities the company wished to pursue, ensuring their viability according to current Cuban legislation. We provided detailed information on fiscal and functional aspects, advising on critical decisions regarding the corporate structure, social capital, and strategic direction. Subsequently, we assisted in preparing and processing all legal documentation, culminating in the company’s official approval. This achievement was especially significant, as Mascolive became the first company of its type in Cuba, in a context where the creation of MSMEs was still nascent. Our meticulous and strategic approach allowed the client to navigate this new environment with confidence and clarity, establishing a solid foundation for its successful operation.

Today, Mascolive is not only operating with confidence but has transformed the landscape of animal care in Cuba, offering services to thousands of pets and improving the well-being of their owners. AUGE’s expert guidance has set a new standard in the sector, ensuring the company thrives and remains competitive in the long term.

With a solid track record in construction services in the Cuban market, Kalikov faced an unexpected hurdle: the increasing difficulty in sourcing essential raw materials and supplies. Recognizing the need to ensure the continuity and expansion of its operations, the company decided to make a strategic shift towards materials production. Lacking prior experience in this industry, Kalikov entrusted AUGE to develop innovative financial solutions that would help overcome supply barriers within the complex Cuban environment.

At AUGE, we tackled the challenge with a comprehensive financial analysis that laid the foundation for this new business line. We determined the necessary initial investment, estimated production levels, and detailed all associated costs, structuring a detailed budget and preparing financial statements (income statement and balance sheet) that offered a clear view of the project’s health. This analysis was incorporated into a comprehensive business plan that included a market context study and a competitive analysis, enabling Kalikov to make informed and strategic decisions.